How to Validate Any Business Idea Before Investing a Dollar

Run fifteen customer conversations that tell you the truth, so you kill a doomed idea or commit to a real one before you spend a single dollar building it.

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How to Validate Any Business Idea Before Investing a Dollar

Run fifteen customer conversations that tell you the truth, so you kill a doomed idea or commit to a real one before you spend a single dollar building it.

785m

Why Positioning and Messaging Decide Whether You Scale

When growth stalls, the budget is the first thing you reach for — more traffic, more ads, a better product — and conversion stays flat while spend climbs. The problem usually isn't the budget. It's the gap between what you say and who's reading it. Learn to spot that leak in your own marketing in five minutes, and why closing it, not raising the budget, is what unlocks scale.

747m

Funnel Math: Know Your Numbers Before You Spend

Calculate exactly what a customer is worth, what one costs to acquire, and your break-even number, so you know your funnel works before you spend a euro on ads.

627m

Build Your First Funnel

You already have a funnel, even if it leaks at every stage. Build a simple one that moves a stranger from first glance to a clear yes.

732m

Package What You Know Into a High-Ticket Offer

Turn the expertise you already have into one priced, packaged high-ticket offer, with the mechanism, delivery model, and risk reversal worked out.

944m